Oregon Media Insiders

I don't know if anyone knew this or not, but there is a new show called Axe Men, based in Astoria debuting 10:00 tonight on History Channel. My cousin knows some of the people and says it is good.

So now that KOIN has a new news director, a new owner and a mandate for improved ratings and revenues - what's changed? The station is currently in fourth place with the only bright spot being the ratings at 11p which come courtesy of a big dose of help from CBS prime time. The demos may be a bit more favorable to KOIN but the overall lack of consistency, promotion, content and aggressiveness have taken a toll on the station's fortunes.