archives

On-set Product Placement: Is KPTV Next?

Submitted by bigboy on Tue, 07/22/2008 - 12:25pm.

As reported in the New York Times today, Meredith-owned stations are accepting product placement deals with various brands e.g. McDonald's iced coffee on the anchor desk.

Is it really a big deal though? I assume there are financial arrangements associated with some Good Day Oregon live shots.

Like this post? Add it to del.icio.us!
bigboy's blog | 29 comments | quote
( topics: )