Submitted by pdxer on Fri, 04/20/2007 - 11:36pm.

It comes from some audience polling and market research a while back, year or two ago. The Trib scored almost absurdly well for trustworthiness, in particular. Not sure what conclusions you can really draw, but it was pretty stark in what they got back from the firm they hired. People also said they liked longer stories, so go figure.

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