Oregon Media Insiders

Submitted by Anonymous Source (not verified) on Tue, 05/08/2007 - 3:09pm.

Tv_Viewer wrote:

Here are my thoughts are a tv viewer on sweeps: Every station has at least one "stunt" that is designed to draw viewers. It doesn't matter what the call letters of the station are: you will do a "stunt" to draw in viewers.

I know I repeated myself but if you really think about it you will realize that everyone does it. Now get off your soap box and cover some news.

Not everyone is able to stage "stunts".
As someone working in market 197, we barely have enough money to put on real news, let alone stage "stunts" for sweeps... therefore ratings are actually a true measure of viewership. We may not be competing with the big guns like PDX, but I wouldn't trade the genuine news we're able to broadcast each night for anything.