Submitted by pdxtvwatcher on Wed, 05/09/2007 - 10:13pm.

Gianola made on impact on KOIN's ratings before he was even hired there. When it was announced that he was moving to KOIN in May 1998, KATU immediately pulled him from the air. His disappearance from KATU and his intention to jumped to KOIN was highly publicized in the Oregonian, so people were aware. KOIN's numbers started surging that summer even before Gianola started in August. Even more "buzz" was generated when it was highly publicized that KOIN would hold on-air "auditions" with their anchors to see who sat best with Gianola. For three months in the fall of 1998, viewers saw every possible anchor combination on KOIN's evening newscasts. Gianola anchored all of them... but always with a different KOIN anchor. By the start of the November book, KOIN had settled on a line-up... and for the first time in decades, KOIN ended up #1 at 5pm and 6pm that book.

There's your brief Portland TV history lesson for the day.

My point: Gianola made an immediate impact on KOIN's ratings, something we're NOT seeing with Drew Carney's jump to KGW.

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