I'm not convinced that KGW beat KPTV in the demos.
According to the May 2007 book, for Adults 25-54 (the key demo category), here is what is printed:
5-6am: KGW - 1 KPTV - 2
6-7am: KGW - 3 KPTV - 3
Given the above, by what argument is KGW #1?
Regardless, both stations did very well at 6am (but KGW struggled at 5am) -- and each station's Sales department has solid morning numbers to sell.
Plain old boring
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I'm not convinced that KGW beat KPTV in the demos.
According to the May 2007 book, for Adults 25-54 (the key demo category), here is what is printed:
5-6am:
KGW - 1
KPTV - 2
6-7am:
KGW - 3
KPTV - 3
Given the above, by what argument is KGW #1?
Regardless, both stations did very well at 6am (but KGW struggled at 5am) -- and each station's Sales department has solid morning numbers to sell.