What's the deal with mattress advertising?
Submitted by Anonymous Source (not verified) on Tue, 08/14/2007 - 5:05pm.

Do they get huge co-op allowances from Serta, etc.? Otherwise, how in the hell does such a sketchy retail operation afford so much TV airtime? I mean, it's not like they're selling 1000 mattresses a day or anything. Just wondering how they can be on in literally every commercial break, usually double spotting. A money-laundering operation for the Russian mafia? That's my theory.

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