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I want to know why KEX bastardized their product... The "Tonkin" weather center? What happens if "Tonkin" weather center gets it wrong? Or better yet, what happens when "Tonkin Weather Center" becomes the "Premier Ford Weather Center". I can't believe someone sold out their product like that. News is what they do - it's their brand - their bread and butter.
It would be OK to say "KEX Weather Center brought to you by Tonkin..." but to actually brand it with a client's indicates someone clearly doesn't get it and has no regard for the long-term viability of the product.