Does it really matter? Really?
Submitted by Anonymous Source (not verified) on Fri, 10/12/2007 - 10:16am.

Have their been studies done to show that graphics can really change viewership? I mean, if I'm a longtime KGW watcher, is a red flag on KATU's logo really going to make me switch? Shouldn't a station simultaneously launch a "new look, new focus (new team, newer smarter news..something along those lines)" campaign to go with it? Otherwise, it's just a new graphic which, to me, won't make a big difference in my viewing habits.

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