Submitted by Anonymous Source (not verified) on Mon, 10/15/2007 - 2:57pm.

I'm hoping to hear some reasonings for the change in graphic presentation and dropping the "Spirit of the Northwest." I always thought "spirit" was kinda cheezy (reminded me of that cheer we've got spirit, yeah we, do we got spirit, how bout' you?)
Any research to show that these changes impact ratings?

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