Submitted by Anonymous Source (not verified) on Sat, 10/20/2007 - 3:33pm.
The speed with which AM radio is hemorrhaging listeners (and employees) is one of the biggest and most under-reported industry stories of the past few years. It's not just Clear Channel that's cutting back. Salem appears to have shelved plans to add a daily local talk show on KTRO, while KPAM has eliminated local news entirely after 8 p.m.
I expect that five to ten years from now, AM will barely exist as a commercial medium. Most markets the size of Portland will have maybe one news-talk station and (in major-league sports markets) one sports station. The rest of the AM band will be time-brokered (e.g., foreign language and informercials), college/nonprofit or some other use that is yet unforeseen.
The speed with which AM radio is hemorrhaging listeners (and employees) is one of the biggest and most under-reported industry stories of the past few years. It's not just Clear Channel that's cutting back. Salem appears to have shelved plans to add a daily local talk show on KTRO, while KPAM has eliminated local news entirely after 8 p.m.
I expect that five to ten years from now, AM will barely exist as a commercial medium. Most markets the size of Portland will have maybe one news-talk station and (in major-league sports markets) one sports station. The rest of the AM band will be time-brokered (e.g., foreign language and informercials), college/nonprofit or some other use that is yet unforeseen.