Oregon Media Insiders

the street sale paper has always been a problem.
in he 70s and earlier, the O took its first edition headline and reprinted it in bold type to make the street edition more exciting. of course, the headline was often about .01 percent changes in the wholesale price index, or some other gray, institutional example of "serious journalism."
the journal would be on the stand at the same time with headlines about dope-running grandmas and the like. even the people in the O newsroom read the journal at lunch.
then came the screamer ediion which attempted to draw in readers with hollywood, crime etc. headlines.
but consider above:"We don't get the weekday paper anymore because it went unread and wasn't worth paying for."
if you didn't read it, how did you know its worth? The O's problem has never been a lack of serious news. it is the serious reader shortage.