Yes, but successful shops
Submitted by Anonymous Source (not verified) on Wed, 11/21/2007 - 10:09pm.

Yes, but successful shops like WBUR, KMUW and MPR don't wipe out NPR's identity in the process of adding local content. None of those stations has a local host talk over the open of a national program. In fact, most of those stations spend their valuable local insert time talking about local content. Your hosts spend half their time teasing national content.

Let the national hosts open the show. Let the national folks tease the national stories. Get your local hosts to focus on local.

There's plenty of time for local inserts. You don't need to wipe out the identifiable show opens to do it. It guts Morning Edition of its identity.

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