Robert has a point there ...
Submitted by ZehnKatzen on Mon, 01/21/2008 - 9:15pm.

But I must say, in fairness, that if the updating of the logo lacks flair it is a nimble updating in that it integrates the typography that they've been using latterly in their chyrons – and integrates the station's call sign into the logo, which I rather enjoy actually.

The familiarity will appeal to people who already trust KGW to get their news.

To me, a station's identity really isn't complete unless they also include the call. "Northwest NewsChannel 8" was just a little too generic and sounded like a cable channel. "KGW NewsChannel 8" at least has local appeal. You're Portlanders ... be proud of that, I say!

Isn't it interesting that the NBC stations always has the peacock prominently displayed?

It's-Always-Easier-To-Beg-Forgiveness-Than-Ask-Permssion dept: I nicked the image so graciously provided by Myhousemf to illustrate my own commentary over on The Times; but I have credited and backlinked here.

Samuel John Klein, a/k/a ZehnKatzen
graphically involved at http://zehnkatzen.blogspot.com

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