Death via Helvetica
Submitted by Robert on Tue, 01/22/2008 - 2:26am.

I agree, Samuel. My first piece of advise to the good people at KGW would be to bow down and embrace the serif. The corporate Helvetica look complete with italics and usually condensed is incredibly stale and threadbare. Just starting with the call letters, KGW, adorned with a classic serif would blaze across your TV screen like a standard.

http://themcguffin.spaces.live.com

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