Untraceable
Submitted by bigboy on Sat, 01/26/2008 - 11:45am.

I saw the movie "Untraceable" last night, which was filmed in Portland and includes logos and talent from KPTV. Not a flattering portrayal. It made me wonder if anyone at KPTV had read the script before agreeing to participate.

A wise old marketing executive once told me a company's brand is like a bank account. Every action you take as a company either makes a deposit or a withdrawal from that account. I would say "Untraceable" was a withdrawal from the KPTV brand "bank account."

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