This is not only an
Submitted by Spiro on Sat, 02/09/2008 - 5:22pm.

This is not only an infuriating decision that breaks faith with KINK's core audience, it jeopardizes both sponsor goodwill and morning drivetime ratings on a station that had been a revenue leader. It's a case of the goose getting slaughtered for its golden eggs...although in this case, it's the corporate level of management that is exhibiting gooselike qualities.

Local management has to protect the local property against decisions like this. I realize that radio is in a state of extreme shrinkage, and that CBS is no different or better than Clear Channel. But in each cluster, there are strong stations that support the weaker ones. When you cut an iconic presence in morning drivetime on a winning station, you cripple and endanger the whole cluster.

Radio's fat was cut out long ago. Recently, the knife had been laid to muscle and bone. And now they've moved in on the heart, mind, and soul.

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