THE REALITY OF RADIO CAREERS
Submitted by Anonymous Source (not verified) on Sun, 02/17/2008 - 10:53pm.

THE REALITY OF RADIO CAREERS TODAY...

To remain profitable, most radio conglomerates retain a small core of critical employees; gm gsm sales geeks & pd. They then hire experts (air talent) to help develop a specific project, i.e. a format.
Project workers can then be laid off to give the company a more pleasing bottom line.

On-Air Talent need to see themselves as self- employed because companies actually “rent” their time as long as there is a need for their contributions.

A reminder to those with jobs and those seeking radio employment. What is occurring in the marketplace now will change. It means that current decisions are only temporary. Explaining the above mentioned to Turner and Dawson would be a difficult task, at best.

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