Ask your sales dept...
Submitted by Anonymous Source (not verified) on Mon, 03/03/2008 - 10:19am.

if it matters who is number one late night. When they show an advertiser the late night numbers, where do you think the client wants to place their ads? On the station with the most viewers. That would be KPTV. It matters that their 10pm newscast brings in double the amount of viewers as the other guys 11pm newscasts.

And before you blast me for even bringing up sales revenues, (I can hear you now, "What does that have to do with good journalism?" ) we are talking numbers. And the only reason ratings exist is to measure viewership so you can charge money for ads which pay the bills for your newsroom.

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