rural circulation
Submitted by nolongerquickbrownfox (not verified) on Fri, 03/07/2008 - 1:21pm.

yes, it is strange, but the O made the decision several years ago to put nearly all its focus on the metro area. the theory was that distant readers were not likely to shop the advertisers, and that Meier&Frank, the biggest advertiser, did not want to pay for circulation that did it no good.
when I worked there, I always enjoyed seeing the yellow boxes while traveling far from home. An early edition even went to Boise. I guess the gas cost was the death knell for eastern oregon -- hard for the distributor to make a buck.

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