Gianola and Day aren't going anywhere
Submitted by Anonymous Source (not verified) on Mon, 03/10/2008 - 9:31am.

Jeff Gianola and Kelly Day aren't going anywhere soon. They're way too established. I don't think it's their delivery that is sending viewers away, rather its package content, promos, and graphics. "Bringing News Home" is good if you're trying to attract viewers between the ages of 60-80.

I worked for a while at KPTV and people of all ages always told me how much they loved the FIRST-LIVE-LOCAL slogan, it works for all demographics.

I'd say they should hire one or two more anchors for the early evening newscasts, similar to what KGW does with Barry/Donlon/Porter.

I think a younger male presence with Day for the early evenings is a great idea. Day has a fantastic delivery that works for all ages. Gianola is solid but I think some moving around can only help KOIN.

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