It has worked elsewhere
Submitted by pdxtvwatcher on Mon, 03/10/2008 - 7:01pm.

Any specific reason why you think it's dumb? If not, then I'll just call you dumb. :)

The following stations have done EXACTLY what I suggest above (airing Dr. Phil at 5pm with a 6pm newscast following it)... and have enjoyed ratings improvement because of it:

KYW (CBS) Philadelphia
WXIA (NBC) Atlanta
WKYC (NBC) Cleveland
WPLG (ABC) Miami

There are others... I'm out of time to look for them though.

It's not as radical of an idea as it sounds. And it has worked because people watch Oprah at 4pm and switch to Dr. Phil at 5pm... and they'll stay with that station for the 6pm local news & 6:30pm network news.

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