CBS6?
Submitted by Anonymous Source (not verified) on Tue, 03/11/2008 - 12:50pm.

I think KOIN is so well established as a name in the area it wouldn't be a good idea. That said, how many CBS affiliates struggle as much as the Portland outfit? You can't really complain about leadins to the 11 p.m. news.
KOIN does need a consistent philosphy. The entire product looks slapped together (as it has been through the ownership/news leadership changes). Back in the day (10 years ago?) I thought the station appeared to be authoritative with the most identifiable headquarters (KOIN Tower), the OMSI weather station, and a sports guy who you could tell had been around town a few years (Ed Whelan). Not to mention Shirley Hancock and Mike Donahue. Didn't they also have the Blazers before they moved over to KGW?
How management could just flush all of that down the toilet and think importing second-tier talent from the other stations would make up for it astounds me.

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