You missed the point
Submitted by Anonymous Source (not verified) on Fri, 04/25/2008 - 7:51pm.

...about KGW's food and toy drives.

KGW charges a $50k fee to each of the participating sponsors (Les Schwab, US Bank, Tillamook, etc...) but keeps the money for themselves. Those promotions are revenue generators for Belo.

What? You thought KGW passed the money along to the charity?

Sorry to burst your bubble.

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