Oregon Media Insiders

From what I’ve read, traditional media is losing ground to the internet. Newspapers are losing circulations; cities with multiple dailies are drying up. The same goes for the numbers of people watching television news broadcasts, for those numbers continue to decline.

I get most of my news from new media and frankly love it. I can pick and choose the source of my news and related material at a click of a mouse. Plus I can interact with this new medium by posting my own insights when the option applies.

Most of what I read in the paper has to do with local happenings, the Metro section in the Oregonian, the front page story of the Portland Tribune and the Clark County section of the Columbian. From local sports to general criminal mayhem and everything in between, I like to read about my community the old fashioned way, via the local newspaper.

I would expect as marketers become even savvier about where to place advertising, newspapers will continue to lose ad revenue to other mediums. But I must say that I pay more attention to advertising in newspapers than on the internet. In fact, I find internet advertising rather annoying. Mostly because it is both distracting and isn’t geared to local businesses.

In the end, newspapers for me are about local news.