We'll never know
Submitted by Anonymous Source (not verified) on Tue, 04/29/2008 - 10:16am.

They're not audited the same way the O is. WW usually discloses its numbers in Meeker's yearly how-we're-doing column, and I'm not sure whether the Merc gets independently audited or not. The Pamplin papers, I would imagine, disclose circulation and rack-return rates to advertisers -- that being in part how they set ad scales -- but I haven't heard public and audited numbers in a good while. Trib for a good while was distributing 105,000 papers each go-round, but I don't know whether that's still true.

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