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Sports talk is at its best when there is controversy, when teams aren't playing well. So the above poster is wrong when saying that when the Ducks and Blazers are rolling the local show is going to be where its at. More people may tune into the games but that doesn't mean they will chime in on the local radio show. Remember that conservative radio got popular when Clinton was President.
Also, female hosts have an uphill struggle. They really have to be "out there" and have a sharp edge to them. The Fabulous Sports Babe was like that. In Dallas Jennifer Engel does well and she is called "The Little Ball of Hate". That's her moniker. Being successful in sports talk radio is more than just showing up and saying this player or that team is great and wonderful. Roll the ball out and we will see.