Good analysis but...
Submitted by Anonymous Source (not verified) on Thu, 05/22/2008 - 7:53pm.

Keep in mind.. share is a better indication of how you're measuring up against the competition. For example, I see EVERYBODY (except KOIN) in the morning was up in rating from a year ago but how did your SHARE of the audience compare to last May? KPTV lost share at 5AM and was flat at 6AM. Despite KPTV's bigger ratings, their competitors are getting a bigger share of the pie. When you look at trends, it a big problem when audience is increasing and you're losing your share of it. I would be very worried at KPTV if this trend continues. They've dominated for a couple of May books now. What's going on?

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