Oregon Media Insiders

Interesting quote from NBC chief Jeff Zucker (via TVWeek):

"We want to have great shows. We think we do with “Heroes,” and “Law & Order: SVU” and “The Office” and “30 Rock” and “Friday Night Lights,” you know, up and down the line. But we’re managing for margin, not for ratings. So it’s the expense of our shows, the consistency of our shows being on the schedule. It’s not determined by the size of the ratings, because the size of the ratings of a show we cannot afford is not going to do us any good anymore. This is not because we do not have the outsized hits that we once did. This is because we are in a different environment where the difference between the first and fourth or second and third is incredibly minimal."

MANAGING FOR MARGIN????????

What a fine way to approach a business living off the teat of a publicly-owned resource (the airwaves) and most certainly an instrument of education, illumination and uplifting of our citizenry.

Oh shit, we're talking about NBC... sorry...

SCJ