July does matter to us, not sales.
Submitted by Anonymous Source (not verified) on Sun, 07/20/2008 - 2:58pm.

Anonymous Source wrote:
In my experience, they mean nothing because so many of the viewers are on vacation, etc. Staff too. I understand why KPTV is so excited.. they're winning a morning time slot for the first time in 2008. but come on guys, it's JULY! Your sales people don't care... and neither does anybody else. Let's talk in November, ok?

Yes, it's true that to salespeople it doesn't matter. But year to year trends are important. KPTV's 11pm appears to be doing quite well now, along with the 10pm show. That's a year to year improvement.

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