Oregon Media Insiders

The Trib was once a paper of note and Dwight was the shining star at the top of the mast. His biggest problem was the vicious ownership who demanded a profit. The nerve of some people. Jaynes was brought in under a contractual agreement that guaranteed profit sharing and an equity position provided the Trib earned a 20% margin after expenses. This is akin to asking the new goofballs managing over at KOIN to grow revenue by even 5% - AIN'T GOONA HAPPEN.

Subsequently and Consequently - Jaynes is newspaper history as will likely be his successor. The newspaper business is an albatross around shareholder necks. Most papers will likely be severely reduced or completely shut down in the next few years. The newspapers blame the Internet, but that's the pot calling the kettle black. It just won't fly. The Old Media is just that - OLD.

Take a hint - retire now while the pension plan is still being funded. Those in newspapers and broadcasting, especially at the local level, are doomed. The ash heap of media history is littered with those who over-stayed their time. If Jaynes is fortunate, he'll get a job doing something the public actually requires. Jaynes is a good man and deserves better than to be treated like yesterday's news. Unfortunately he was in the wrong place at the wrong time.