Oregon Media Insiders

As I see it... Roberta came to KATU as a Producer. She arrived at a time of transition for KATU a few years back. An opportunity presented itself for her, she painted the right picture for the new boss to see and was promoted to EP. When she was a producer, she was average. When she was EP her performance was below average. While Interim ND, her performance was again below average. I will say this, she works hard and is very dedicated. Problem was, dedication can't replace solid news judgement and more importantly she lacks the ability to do what an EP should be doing... working with the Producers, Reporters, and Writers at crafting the best possible presentation of our news coverage. Instead she was fixated on who is 5 min. late for work, or freaking out over how long it takes the helicopter to fly from Gresham to Beaverton. I wish her luck.