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If there was ever a textbook example of everything that is wrong with local television news, then SJL/ Montecito has written the defining chapter.
They have done everything possible to squeeze every last drop of profit out of that place.
Talented people? Don't need them. Cheaper and fewer is better.
Assignment desk? One is better than three or four, and hey, college students and part-timers can run the desk when that person is gone. After all, we can't work people 24/7. Can we?
Coverage? Three or four reporters on the street is enough to cover a city the size of Portland, and fill the newscasts. Just make them do the same story 3 times a day.
Live shots? One photog can shoot and edit those three versions of the same story, set up the remote and shoot the live shot. What are remote technicians anyway?
Producers? Heck, a kid could do it. What am I saying? Kids are doing it.
Contracts? Plead poverty to the troops. Pat yourself on the back for
screwing them, while sending mountains of money to California.
Management? Keep everyone off balance and in the dark. They'll figure it out when people mysteriously disappear, and younger, cheaper replacements from mini-markets just as mysteriously appear. Walk around like everything's just peachy. If you act that way, maybe they'll believe it.
Technology? Ignite rules! Don't fix anything else unless it absolutely needs fixing. Otherwise, patch it up and make do.
Ratings? Hey we don't care if we're in the basement. We're still making money. Lots of it.
Quality? Don't make me laugh! The news is still on the air, barely. Jeff, Kelley, Ken and Ed are still working. For now.
It looks like it's been a heck of a year. Can't wait to see how 2007 turns out!