Oregon Media Insiders

I am being rude bitching about the ads on OPB. I personally am a community radio stalwart -- different for whatever reason from a "public radio" stalwart -- and there are loads of ideers out there for diversifying revenue.

Many involve websites -- generating revenue from websites is a tricky balance. But many stations are creating "member only" places on their websites where there is enhanced content -- say, their most recent interview with Molly Ivins for example, or other web only specials that the station knows will motivate. This is to spur more web-based memberships that don't rely on the vagaries of pledgies.

Also key here is the use of archives --- I don't know if OPB has any because so little of their stuff is traditionally local (canned stuff means that's SOMEONE ELSE'S archive, right?).
The Pacifica Radio Network (you wanna blame somebody for pledge drives? Blame Pacifica's Lew Hill--he invented the idea....and yes, he eventually killed himself, but not during a pledge drive) has some of the most incredible archives anywhere --- original recordings of Lenny Bruce, Ginsberg, many historical figures stretching back 60 years (KBOO's archive goes back 39 years). You gussy those up and trot them out as special recordings folx can buy through the website.

Also, I mean OPB is a non-profit, right? You already have all those major donor campaigns, again with the commercial underwriting, fundraising banquets and etc. I'm sure you already do all those things.

If you want to see the very model of a modern major public radio station, check out the NPR affiliate down in Santa Monica, www.kcrw.com --- their local programming genius is music interviewer Nic Harcourt, his show is Morning Becomes Eclectic (you simply must listen at least once), and if you go to their website right now you can see they build an array of fundraising around his stunning music show.

Although as far as REALLY getting rid of pledge drives.....the day that happens is the day "public" and "community" will suddenly become something else. You know what? Croc fortunes notwithstanding, that day may well be on the horizon.

Anyone interested in this topic should definitely take the time to find out more about Lew Hill, father of listener-supported radio. The man's life was pure hell. But what a guy. (http://en.wikipedia.org/wiki/Lewis_Hill) xxoo