Tell me how to do it, Lynn.
Submitted by John on Fri, 02/09/2007 - 3:42pm.

Sure, pledge drives are annoying. Those of us who do them are listeners too and we'd rather be listening to the news just like you. But pledge drives are the most democratic method of raising the money that it takes to pay for the programs. We try to make 'em short and as painless as possible. I'd love to hear suggestions as to how to do that, because frankly, they ain't going away anytime soon.

As for you other folks, you think you get a lot of direct mail now? Imagine what you'd see if we didn't raise money on air.
Charge a fee for our service? There goes the whole "serving the public" thing.
And frankly, if we stopped being all things to all people, we'd probably have more Lawrence Welk rather than less. Your granny is a much better donor than folks my age.

John Bell
OPB

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