there's lots going on most folks don't see
Submitted by John on Fri, 02/09/2007 - 5:37pm.

Thanks for providing the forum. I try to keep up with what folks are saying. And those of us working in membership share your interest in making the drives better. We were all pub broadcasting fans before we became employees.

We do pursue secondary sources. In fact, if OPB is anything like my last station (I just moved out here in October) mail is the single largest source of member dollars. But a balanced fundraising program (at least for any non-profit that has access to mass media like we do) includes on-air fundraising. And $11 million doesn't come w/o some serious saturation.

I know that OPB is working on minimizing the program interruptions at much as possible and "professionalizing" the drives. It takes a while to turn a ship as big as OPB.

I don't object to people asking us to do things better. I wish people would give us the benefit of the doubt that we do this for very good reasons and not because we can't think of anything better or we're just lazy.

I do get tired of folks who bitch about being asked to help pay for the resource. If I had a dollar for every complaint from someone who claims to be a member but who we've never heard of, we could probably cut out a pledge drive right there.

John Bell
OPB Membership Department

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