Oregon Media Insiders

Previous posters kept saying they were number one in the morning. Did something happen?

KGW won 5AM
KPTV won 6AM
KGW is running promos saying they are #1 (5-7AM) -- don't know if it's true though.
One thing's for sure -- the two stations are fighting it out and it's real close right now. KATU is a distant, distant 3rd place and KOIN is not even in the game. KOIN got hash marks on some mornings during the book. NOBODY watches them in the AM!

If they got rid of that Lynn Huston, maybe they would have a chance at KOIN in the mornings.

KGW claims they won "at Sunrise".

The did in the 5-7 slot they are on the air.

This is KGW's way of being very vague about exactly what they're claiming. Sunrise is perfectly ambiguous regarding their time slot, because the sun has been rising closer to seven a.m. for the past couple months.

Add the points for the two hours.
KGW 4.6
KPTV 4.5
Only a slight lead but still number one over the two hours.

Nothing happened"
Add the numbers for the two hours and they are #1.
No matter how you try to skew those numbers it still comes out #1.
A close #1 but still #1 giving them bragging rights.

you broke out the 5-7 as one time period, but both KGW and KPTV rate those hours seperately. The truth is KGW won at 5am, and KPTV won at 6am. Winning at 6am is a MUCH bigger deal. And given the larger audience size at 6am, more people watch KPTV from 5-7. Nice try, though.

Ratings are a PERCENTAGE of TV households! If you have a 1 rating -- its the SAME number of households whether it's 5AM or 5PM. Seriously, if you don't get this basic high school math equation -- don't post. You look like an idiot.

Kaplan.

Two little words that say so much.

Miller/Kaplan - your two little words that say so much...

Especially since the data now tell us that KPTV has replaced KOIN as the market's #2 revenue producer.

Spin on....

means that KATU is in 4th place for total ad revenue?

I wonder what would happen if you looked at net profit after overhead and expenses? (KGW isn't an inexpensive operation, you know) I wonder which station makes the most dough overall? Maybe KPTV?

Perhaps KOIN is more profitable than many assume?

In the end, all these TV stations are in business to make money...not just bragging rights.

I'm sure it's making bags of money.

-----
Lynn Siprelle * Fairy Blogmother

And I've never been a K2 fan ever. Deb's presentation is just great.

Now as for that Rod guy, I dunno... Maybe try Bruce in that slot? :-)

Viewer Rick

That's ONE in a row. You may have to stop bragging after May. Then again, maybe not. I remember when KPTV ran promos saying "#1 in the morning" and the teeny, tiny fine print at the bottom of the graphic said: "7-9AM". I hate to break it to you but all promo departments stretch the truth to suit their needs. Don't get mad when KGW does it.

They just don't have the bodies to do it. You can't act like KGW with only a quarter of the staff of KGW.

...KOIN doesn't want to be KGW because they don't want to expend large amounts of money to cover the news. They're trying to establish a new model in the market with a stripped down staff fronted by higher priced anchors.

Essentially they believe people won't notice the lack of depth and coverage and will keep on watching. This is a station that has lost market share but though the revenue picture is starting to crack a bit, they're still making enough money and profit to make their plan pay off. Don't expect KOIN to start spending money on equipment, people or coverage - it's not going to happen. Their attitude is we can be the 3rd or 4th place station in the market and still make plenty of money. That's the plan.

which I hadn't realized until recently. Honestly. It turns out KPTV and KGW are trying to increase the ad rates.. which ask anyone for this size market is way overdue. Well KPTV is running out of inventory. So is KGW to some extent. So.. that leaves the middle tier to lower tier advertisers with no where to spend their money, BUT with KOIN. I know it may not make sense to you, but I think KOIN will always have its advertisers.

First, I like where you're going with this. Having said that, KOIN would first have to hire solid producers and reporters. KOIN hasn't had a good crop of either for about two years.

There's no need to hire anchors-- just put Mike Donahue back in the chair!

with you. However, I don't think there are journalists at the helm, or at least, they cave to the bean counters...from what I've heard. I do think KOIN needs to hire reporters with major market experience who can elevate its credibility. Not flashy, Fox-types, but engaging, credible reporters who get paid enough to stick around. This is how KING was built, and it is reflected in the tenured reporters.

yeah, you could add in some out-of-fashion ladies suits; perhaps a goodwill-inspired scarf, and some bad 1990's anchor hair, and you are sure to alert some people that you are trying to be KGW. oh, and don't forget the overdramatic delivery. that's consistency all right -- keeping things the same as they were last century.