The real shame when it comes to the VJ switch

Submitted by TheRealShame on Tue, 04/10/2007 - 11:56am.

I posted a draft of this as a comment back on the KEZI thread -- a few people saw it and liked it, so I'm reposting it as its own entry in the hopes that Lynn will front-page this and we can start a dialog about the VJ change, control room automation, and whatever else is coming down the pipe that gets your panties in a bundle.

I'll just say it: The VJ concept in and of itself is not a bad idea.

The current model for TV news (reporter, photographer, live truck engineer) dates back to a time when you needed specialized skills to perform all those duties.

Technology has finally caught up with our industry -- anyone with a $1,200 HD camcorder can shoot video that looks better than a $15,000 Sony manufactured 10 years ago.

Given the plummeting price of equipment, why in the world would a TV station only want cameras in the hands of 1/4 of the newsroom staff?? That's crazy! Shouldn't a newsroom that's in the business of gathering pictures have cameras in the hands of as many people as possible?

Live trucks still require some degree of engineering skill, but even that's changing -- first with omnidirectional and auto-directional digital microwave equipment, and not too far around the corner, WiMax will have enough bandwidth to stream live broadcast-quality video from a laptop computer, making the truck totally irrelevant in metro areas.

If you were to truly train a newsroom as VJs, and give them the time to turn great stories, I'm convinced a newsroom could produce a better product, with more news, more cameras, and more people.

So what are you going to do about it? Click through for my suggestions.

The problem is that management at KEZI (and KRON, for that matter) isn't interested in making their product better, they just want to save money. Which I'm sure they will.

I would love to see AFTRA or IATSE take the lead on VJs, rather than fighting it. The change is coming, whether they like it or not. Instead of simply insisting it's the end of the world, they ought to draft a set of guiding principles for newsrooms that switch to VJs.

Things like:

  • The VJ is not a one-size-fits-all model. Many stories will take more than one day to turn. Some stories will require 2 VJs to cover on deadline.
  • You can teach a photographer to write or a writer to shoot, but you can't do it overnight. Everyone who switches roles will require at least 1 month of training before they're allowed back on the air.
  • The overall goal of a VJ transition should be to cover more news with the same level of staffing, not cover the same amount of news with fewer people.

Once the union has those principles in place, they need to work with a station that doesn't have its back against the wall like KOIN or KEZI. Set an example with KPTV or KGW to make the VJ switch work for employees and management.

Sadly, I don't think that's going to happen. Much like the auto unions in the 80's and the steelworkers in the 70's, the broadcast unions will dig in their heels and watch news operations go under rather than fight to become relevant as technology changes their industry.

What's happening at KEZI now will eventually happen everywhere else, from KATU to KTVZ. The question is whether the employees will take a leadership role in the shift, or sit back, whine about it online, and quickly become obsolete.

Submitted by rocky on Tue, 04/10/2007 - 1:29pm.

Technology is never going to end and usually creates more employment. I never had a problem with quality looks of TV journalism just the quality of content that seldom is there. I'm still working on why a journalist is standing at a crime scene that happened hours or days ago...what's the significance?

Submitted by Anonymous Source (not verified) on Tue, 04/10/2007 - 2:15pm.

"If you were to truly train a newsroom as VJs, and give them the time to turn great stories, I'm convinced a newsroom could produce a better product, with more news, more cameras, and more people."
Aye, there's the rub...
time...great stories...more news...more people...
Stations want vjs so they can cut down on bodies, not great stories, or more people. Whether it's vj's, or teams, it takes time, bodies, but most of all commitment, which is the biggest problem.

Submitted by Anonymous Source (not verified) on Tue, 04/10/2007 - 3:00pm.

But won't Columbia grads miss covering Twiggy The Water Skiing Squirrel ?

SCJ

Submitted by Anonymous Source (not verified) on Wed, 04/11/2007 - 2:25pm.

Hey, what about print journalists with master's degrees from the Missouri J-school? I'd miss covering Twiggy, too. On the other hand, the people have a right to know about Twiggy!

Submitted by Anonymous Source (not verified) on Tue, 04/10/2007 - 5:03pm.

Problems with your theory on VJs.

Most reporters can't shoot worth a damn and have no desire to learn. So when reporters start shooting, the video and editing will look like crap.

Most photogs don't have a good camera prescence, or aren't real good looking, or don't write well (befpre you start knocking me - I'm an award winning photog who would make a terrible on air talent)

When you eliminate the good reporters and photogs because they can't do the other half of their job, you will be losing good journalists. The news product will suffer.

Then when you have poorly-trained, non-technical, writer type who also has to run a live truck, you're asking for disaster. Live trucks at the most simple level aren't easy to run. Plus I wouldn't trust any of the reporters I've worked with to raise a mast.

So, technically, yes you could implement VJs into a newsroom. But your product on pretty much every level will suffer. Sure people will eventually learn to do two or three jobs at once. But I have interns from one of the top broadcast journalism colleges work in my station and NONE of them have the desire or ability to shoot. They learn enough to get their first job in a really small market but can't wait to move up and get rid of the camera.

By the way, newsrooms rarely put any time effort or money into training anyone or anything. So I'm not confident you would have well-trained anything out of this plan.

Submitted by TheRealShame on Wed, 04/11/2007 - 12:52am.

Quote:
Most reporters can't shoot worth a damn and have no desire to learn.
...
Most photogs don't have a good camera prescence, or aren't real good looking, or don't write well...

This is the crux of most arguments against VJs -- it basically comes down to "I don't know how to do this job, I'd be very bad at it, and so would my co-workers."

What we do isn't rocket science. It doesn't take a Ph.D to tell a story with words and pictures. That's all we do. It takes creativity, something that any writer or photog worth their salt has plenty of.

If you've been a photographer for 10 years, you know a good writer when you work with one. If you've been a reporter for that long, you know good photography when you see it. Taking that inherent knowledge and converting it into your own skills isn't necessarily easy, but I refuse to believe that it's impossible.

Quote:
Then when you have poorly-trained, non-technical, writer type who also has to run a live truck, you're asking for disaster.

Well, yes. Hence my point about live trucks going away. You'll start seeing them replaced in some situations in the next 2 years. In 5 years, video over wireless IP will be commonplace. In 15 years, microwave trucks will be what 8mm film is to us today. During that time, sat trucks will be gradually replaced by sat suitcases. If you're an ENG or SNG truck operator today, you might as well start looking for a new career now, because the writing's on the wall.

Quote:
By the way, newsrooms rarely put any time effort or money into training anyone or anything.

That's undeniably true, and that's where the unions have a chance to lead the innovation rather than fight it. Insist on training budgets and timelines. Don't just fight for another week of vacation, fight to make the product better! VJ's are coming hell or high water -- so why not embrace the change and make it work for you?

Submitted by mfrk on Tue, 04/10/2007 - 5:55pm.

Some photogs see thier craft as art, something a reporter could never dream of doing.

There are subtle things that a real phtog can capture that would totally get by a VJ.

It may not matter in ratings or overall story quality, but it adds a feeling of trueness to the picture and images, the things TV are made of.

Submitted by TheRealShame on Wed, 04/11/2007 - 1:01am.

Wow. Could you try to insult your colleagues a little bit more?

You're out creating art, and your reporter is what... ignorant? clueless? incompetent?

If you want to make art, go make art with the "real photogs" of the world.

The rest of us will be journalists. Last I checked, covering the news was a team effort. Even in a VJ world, that won't change. The roles and titles may shift with time, but you still have to rely on and respect your colleagues.

I've never said this before, but I really hope your station starts the VJ switch soon, so you can quit in disgust and save a job for someone who cares.

Submitted by Anonymous Source (not verified) on Wed, 04/11/2007 - 8:20am.

I have known small market "VJs" that were much better shooters than many "big market" photogs I have worked with. Yes, they considered themselves reporters first, but they could shoot with the best of them. Actually, one small market VJ I knew was offered a photog job in a top 20 market, but he turned it down because he wanted to focus on reporting.

Submitted by Anonymous Source (not verified) on Tue, 04/10/2007 - 10:45pm.

I've not had the chance to watch any local news done in HD. Can anyone tell me if its had any significant impact on the quality of the stories told? How does your average talking head shot look? Do skin blemishes and whatnot look really bad?

Submitted by Anonymous Source (not verified) on Wed, 04/11/2007 - 2:05am.

The focus on lower cost technology and "VJ" reporting misses the main point. The true meaning of the digital revolution is it will change the nature of how we tell stories.

With one person doing more jobs, storytelling will gradually become less neutral ("showing") and more personal ("involvement"). This is a natural function of the reporter doing all the jobs, is directly connected to opinion journalism, and could eventually move journalism away from balanced reporting.

As companies discover it takes fewer people to do the same job, journalism will turn into more of an "elite" profession, with fewer (talented, hardworking, dedicated) people doing more things.

With less people to do the job, there is less editorial oversight. Reporters will figure this out, and as they always have, learn to play the system. Editors and producers will be too busy, sitting in an edit booth making movie trailers... the “greatest hits

Submitted by TheRealShame on Thu, 04/12/2007 - 12:58am.

I agree with your premise, not your conclusion.

Moving to the VJ model will almost certainly result in less editorial oversight. There's a clearer path between the raw news and the viewer. That means the storyteller's viewpoint will shine through much more than it does today. To me, that's a great thing.

Right now, you can see basically the same story on all four stations on any given night here. The reporters are interchangeable. Consultants have homogenized TV news in every market in this country. No wonder ratings are plummeting -- we're a commodity.

Instead of the storytelling becoming more trivial, moving to VJ's can make it more vital. The reputations of the news organizations can be hung on the quality of the storytelling, not the flashiness of the presentation.

Giving reporters a true voice in what they cover will make them much MORE effective at challenging and questioning the actions of government. Right now, everyone is so scared of being perceived as biased, they're terrified to ask hard questions, lest they be accused of playing favorites or grinding an axe.

Imagine a newsroom where reporters are ENCOURAGED to ask hard questions, even if it shows some bias. Imagine a newsroom where you can put two reporters on the same story because they'll approach it from two different perspectives.

Rather than covering up reporter biases, we should openly acknowledge them to the audience. Let viewers choose how they perceive each story because they know where the reporter is coming from.

This doesn't mean newsrooms abandon balance as a goal, it just means they have a new, better, and more transparent way of achieving it. It comes down to making good hires, picking good storytellers, and making sure you have a wide variety of perspectives reflected in your newsroom.

Submitted by LynnS on Thu, 04/12/2007 - 10:04am.

I've been saying the same thing for a while now, except not as well.

-----
Lynn Siprelle * Fairy Blogmother

Submitted by DingoDog on Wed, 04/11/2007 - 12:57pm.

Where can I get an HD cam for 1200?

Submitted by Anonymous Source (not verified) on Wed, 04/11/2007 - 7:32pm.

Well, consumer models are down to $700 or less.

For broadcast use, you're looking at more like $3k on the low end right now, which is still 1/5 the price of an SD Sony Beta SX camera. Add on batteries, lights, and a small stabilizing or shoulder mount, and you can outfit a VJ for less than 5 grand. That price tag will only get cheaper in the next few years.

Submitted by Anonymous Source (not verified) on Fri, 04/13/2007 - 1:24am.

Thanks for your thoughtful response.

When you write “…instead of the storytelling becoming more trivial, moving to VJ's can make it more vital

Submitted by Anonymous Source (not verified) on Sun, 04/15/2007 - 4:22pm.

I think the key to the VJ model is enjoying a happy medium of balance across the board. You can't deny that a one-man-band / Reporter&Photographer / Videojournalist can be a valuable asset to a news station of any size. I doubt many out there disagree with the fact that on some stories (meetings, press conferences, memorials, in-depth stories with a plethora of interviews over long distances), one person is typically able to handle the workload. There are obvious exceptions to the rule, but a smart news management staff who has, ideally, been out in the field with a one-man band, should be able to figure that out.

However, there's the big elephant in the room when it comes to 70-percent of the product that's going on air (breaking news, spot news, features, walk-and-talks, MOS's, 30-minute documentaries, stories on moving vehicles or out on the highway or when you're shooting houses of convicted child abusers). I think the big misunderstanding for news managers converting over to the VJ model is that they are neither willing to set foot in the field to see the cut-corners, the dying quality, the lack of intelligent b-roll and the inability to connect to an interviewee, nor are they willing to ask these soon-to-be videojournalists about the type of equipment that would work best for them in the field. News managers seem more than willing to write a paragraph or four on an interoffice memo to declare the station is moving into "the next stage of streamlining newsgathering and connecting to audiences in a digital era," but they're unwilling to have that conversation with the people who are ultimately producing the entirety of the newscast (aside from wire stories).

The V-J model will only work if it's integrated, at most, half and half with the traditional system of having reporter / photographer teams in the mix as well. Some one-man-bands are incredibly successful with investigative pieces or in-depth stories because they are smart cookies who grew up with the know-how in high school in college. However, there are too many instances when another set of eyes and ears can contribute to a story and provide a stronger product (and inevitably, contribute to the bottom line of making money) for managers to simply convert 100-percent to an un-proven model.

Take a look at how KVAL did it, or even KEZI for a while in Eugene and the outlying bureau stations: one to three one-man bands providing different types of stories to complement the rest of the newscasts. Honestly, I think a few one-man bands makes the product BETTER in the end.

And then you've got KMTR, who's figuring things out for themselves: all one-man bands doesn't necessarily work when you've got packages to turn and late breaking news or potential live hits that have to wait (or get cut from the show) because everybody's too busy with one of their eighteen jobs.

I think the part that many companies don't get (and it sounds like the major thing KEZI in Eugene isn't getting) is the fact that you cannot rely entirely on the VJ model as a solve-all to putting together a good product. You need to be willing to keep some of the things that worked (teams) as well as investing a hell of a lot of money into the people who are going to be out in the field on their own, trying to turn stories for the newscast before getting a live-hit. A station with four dayside reporter / photographer teams and two or three VJs can turn a solid half-hour or coverage in a smaller market, with a plethora of packages, VO/SOTs, perhaps some live PKGs. On the other hand, six or seven VJs end up turning six or seven VO/Bites, maybe a live VO and a hell of a lot of national wire stock and still-store maps to fill a newscast... and what kind of advertising would like to hop on-board to that, anyway?

Submitted by Anonymous Source (not verified) on Thu, 04/19/2007 - 1:09pm.

Thanks for all the comments, some good points made! But I just have to say I don't miss "VJ-ing" in the 80's,(Read One Man Banding) in the small markets as one worked their way up the ladder. I'm skeptical of the belief that one person can consistently turn out fair, balanced and quality TV in the demanding arena that passes for local news.

Scott W.

BTW LS, keep up the good work...wee-uns from back in the day Ocho appreciate it!

Submitted by Anonymous Source (not verified) on Wed, 04/25/2007 - 4:54pm.

I've been a VJ (in a small market) and worked with a three person team (in Portland). There is no question that technology may eliminate the live truck engineer, but its not a question of technology when it comes to the craft of taking pictures and telling stories.

The reason there are photogs and reporters is that these are different crafts needing different skill sets. The two need to understand each other and partner together in order to work more effectively, but it is very rare to find someone who can do both well.

And that brings me to my final point - when one person does both jobs neither is done in an excellent fashion. I remember trying to listen to someone answer my question and think of the followup while worrying whether my camera was aimed correctly during an interview.

Keep reporters and photogs separate so they can do their jobs!

Submitted by LynnS on Wed, 04/25/2007 - 5:46pm.

...of this guy:

-----
Lynn Siprelle * Fairy Blogmother

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • You may quote other posts using [quote] tags.
  • Voting controls can be added to this post.
  • Web and e-mail addresses are automatically converted into links.
More information about formatting options