I posted a draft of this as a comment back on the KEZI thread -- a few people saw it and liked it, so I'm reposting it as its own entry in the hopes that Lynn will front-page this and we can start a dialog about the VJ change, control room automation, and whatever else is coming down the pipe that gets your panties in a bundle.
I'll just say it: The VJ concept in and of itself is not a bad idea.
The current model for TV news (reporter, photographer, live truck engineer) dates back to a time when you needed specialized skills to perform all those duties.
Technology has finally caught up with our industry -- anyone with a $1,200 HD camcorder can shoot video that looks better than a $15,000 Sony manufactured 10 years ago.
Given the plummeting price of equipment, why in the world would a TV station only want cameras in the hands of 1/4 of the newsroom staff?? That's crazy! Shouldn't a newsroom that's in the business of gathering pictures have cameras in the hands of as many people as possible?
Live trucks still require some degree of engineering skill, but even that's changing -- first with omnidirectional and auto-directional digital microwave equipment, and not too far around the corner, WiMax will have enough bandwidth to stream live broadcast-quality video from a laptop computer, making the truck totally irrelevant in metro areas.
If you were to truly train a newsroom as VJs, and give them the time to turn great stories, I'm convinced a newsroom could produce a better product, with more news, more cameras, and more people.
So what are you going to do about it? Click through for my suggestions.
The problem is that management at KEZI (and KRON, for that matter) isn't interested in making their product better, they just want to save money. Which I'm sure they will.
I would love to see AFTRA or IATSE take the lead on VJs, rather than fighting it. The change is coming, whether they like it or not. Instead of simply insisting it's the end of the world, they ought to draft a set of guiding principles for newsrooms that switch to VJs.
Things like:
- The VJ is not a one-size-fits-all model. Many stories will take more than one day to turn. Some stories will require 2 VJs to cover on deadline.
- You can teach a photographer to write or a writer to shoot, but you can't do it overnight. Everyone who switches roles will require at least 1 month of training before they're allowed back on the air.
- The overall goal of a VJ transition should be to cover more news with the same level of staffing, not cover the same amount of news with fewer people.
Once the union has those principles in place, they need to work with a station that doesn't have its back against the wall like KOIN or KEZI. Set an example with KPTV or KGW to make the VJ switch work for employees and management.
Sadly, I don't think that's going to happen. Much like the auto unions in the 80's and the steelworkers in the 70's, the broadcast unions will dig in their heels and watch news operations go under rather than fight to become relevant as technology changes their industry.
What's happening at KEZI now will eventually happen everywhere else, from KATU to KTVZ. The question is whether the employees will take a leadership role in the shift, or sit back, whine about it online, and quickly become obsolete.











Technology is never going to end and usually creates more employment. I never had a problem with quality looks of TV journalism just the quality of content that seldom is there. I'm still working on why a journalist is standing at a crime scene that happened hours or days ago...what's the significance?