KOIN: Ignite Changeover Detailed

Submitted by LynnS on Tue, 04/17/2007 - 1:30pm.

A correspondent says he would love to hear what the KOIN folks think of Portland’s KOIN-DT Ignites News Production With Grass Valley, an article appearing in TV Technology Channels, a site so heavily sponsored by Grass Valley I can't tell if it's supposed to be advertorial or what--it's not signed may be your first clue. You decide:

At KOIN-DT, the CBS affiliate in Portland, Ore., the Grass Valley Ignite integrated production system from Thomson, has proven to be exactly what they needed to bring the station to the next level of broadcast news operations. It has provided them with all new digital production capabilities, improved their on-air look and reduced technical errors, which plagued the station previously.

Rick Brown, KOIN-TV’s director of operations and the person who oversaw the conversion, predicts that in five years most stations in the country will be operated with some type of automated production system. For stations in small to mid-sized markets like Portland, it makes economic and practical sense.

Although the station infrastructure was wired for digital operation a year ago, the staff at KOIN was working with a 20-year old audio board, an aging character generation system and other well-worn equipment. In the past six months, KOIN has produced five hours of award-winning newscasts in a highly efficient way using the Ignite system.

The metamorphosis began when Montecito Broadcast Group bought the station in 2006. The new management understood the value of an automated production workflow after working with a ParkerVision system (the predecessor to Ignite) several years ago--when the company operated under the name SJL Broadcasting. ...

Today, not only is KOIN-DT a digital television station, it also broadcasts its newscasts in the 16:9 (“widescreen

( topics: )
Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 6:52pm.

Did KOIN have consistency problems before the Ignite installation? Did the article even mention how many employees were cut, or just tout how much better the product supposedly is?

Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 8:13pm.

Wow. As someone who came in and lived through the conversion, I know that 90 percent of that article is complete fabrication. Well, I actually wouldn't doubt that Rick Brown would give the system a positive review, but talent, producers, directors and viewers can agree that Ignite has done nothing but ruined KOIN's product. Not only are there more on-air errors, but talent has no idea if Ignite will pull up script for the next story; producers have had to dumb-down their newscasts; directors have to enter more than 500 pieces of code for one half-hour show; and viewers suffer the consequences.

Submitted by pdxtvwatcher on Tue, 04/17/2007 - 8:50pm.

Quote:
"For stations in small to mid-sized markets like Portland, it makes economic and practical sense."

According to Rick Brown, Portland is a small to mid-sized market... which I guess helps to explain KOIN's approach to News these days.

I agree that KOIN looks great for a small to mid-sized market station. They would compete well with stations in Spokane. Problem is... Portland is market 23 -- and KOIN can never win in this market with their current philosophy. And, while they are making money, KPTV and KGW now collect more revenue than KOIN.

Does that make "economic and practical sense"?

Oh, and by the way... nice 1.9 rating last night at 5pm -- on a HUGE news day, no less. KGW pulled a 10.5. And to think it was only 7 years ago when KOIN was beating KGW...

Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 9:26pm.

You've mis-read the article. That wasn't a quote by Rick Brown. The small market statement was made by the author, one sentence after the sentence referencing Rick Brown's outlook.

That said, the small market comment did make me scratch my head.

Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 11:34pm.

Having spent time in PDX and Spokane, I'm not sure where KOIN would be a player in Spokane. KREM 2(Belo) and KXLY 4(Morgan Murphy) and KHQ 6(Cowles Family) are all pretty good quality stations. KREM just did a set,graphics,music and logo upgrade, KXLY has also done some upgrades in the last year. The most tacky visually would be KHQ which has 10 year old tired graphics and music, sets are generic, KHQ is in desperate need of an upgrade. So where would KOIN fit in?? Still in the bottom of the barrel I'm afraid. But Spokane has sent Portland some great anchor/reporters. Wayne Havrelly was at KHQ, Elaine Murphy was at KXLY, Randy Neves KREM, Derek Sciba KXLY and Tim Gordon formerly of KREM. And most talked about of all Bruce Sussman worked at KHQ. I love splitting my time between Lincoln City and Spokane. Charles Rowe KREM was a radio man in Lincoln City 20plus years ago. Okay, I'm done!

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 8:52pm.

That's a significant number.
There is almost no way to justify such a low newscast rating. Long time core viewers are outright rejecting Koin's product and seeking new sources for local news - KGW is the likely beneficiary of these defecting loyalists.

Viewers no longer believe Koin is the station to watch for coverage of significant news and/or weather events. The ratings are now catching up with the reality of an on-air product without depth or perspective and the constant changing of on/off air talent, promotion, graphics, etc is taking its toll.

Viewers have been drifting away for awhile but now it's become pronounced. What you have here is a case of a station taking several generations of viewer loyalty and flushing it down the drain much to their competitors amazement and good fortune. Portland, a city of four strong television news departments, is now really down to three and 'a half.' If the ratings slide continues at this pitch for another year; the sustainability of maintaining an independent news department will be difficult to justify.

And because the Portland metro is not a big television watching market; luring new viewers back to Koin will be especially difficult - if not impossible. And established anchors - fronting subpar newscasts - is not making much difference. The viewers get 'less' with Koin and know it. They're looking for more and in a competitive television news market, they don't have far to look.

Submitted by Anonymous Source (not verified) on Thu, 04/19/2007 - 8:33pm.

All you guys have it wrong, It's not how much money you bring in, it's what's left at the end of the month. The profit after expenses is much greater at KOIN than KPTV or probably KGW for that matter. That is what the investors want, pure bottom line profit. That is what Ignite will bring to any station that buys it. Television is going down hill fast, it's all about profit now. If you want great television from a dedicated station you won't get it from a station with Ignite.

Submitted by pdxtvwatcher on Fri, 04/20/2007 - 7:41am.

It is about revenue, and always will be. If there are no plans to grow revenue, then a station is screwed, because expenses are (and always will be) on a runaway climb upward.

Good TV stations focus on short-term and long-term ways to grow revenue. In today's environment, methods for achieving revenue growth are getting more diverse. It's not just about increasing ratings & revenue on the broadcast TV channel (which is very difficult), it's now also about generating significant revenue from web sites, syndication, and 24-hour digital channels. A station's expenses increase when setting up these other revenue channels, but if they're set up correctly, the increased expenses will be grossly overwhelmed by growing revenue.

Bad TV stations (like KOIN) don't focus on the longer-term revenue generating goals, but instead focus more on short-term expense reductions that lead to large short-term profits. The problem with this philosophy is that revenue gets harder and harder to build, due to lack of effort and falling ratings (because of a lower product quality as a result of expense reductions). Expenses will always be increasing naturally with time, so in order to maintain a high profit margin, bad TV stations will always be looking for additional areas to cut. It becomes a vicious circle -- steady revenue and rising expenses leading to a lower profit margin, to be corrected only by cutting expenses further. It's definitely not a strategy for long-term growth & success.

The most successful broadcast TV operations in the future will be the ones that put their energy and effort into creating additional channels of revenue generation, even if it means increasing costs in the short-term to set up those channels. The stations that will struggle to exist in the future are the ones that put their energy and effort into expense reductions for the sole purpose of ensuring a significant profit at the end of the next quarter.

Anyone who argues that the management philosophy at KOIN is a model that will ensure long-term growth and success is not that bright. One cannot shrink their way to prosperity... because the shrinking will eventually lead to nothingness.

Submitted by bigboy on Fri, 04/20/2007 - 3:35pm.

Investors look at revenue growth AND net profit margin (the amount of profit per $1 of revenue).

Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 9:17pm.

LynnS wrote:
In the past six months, KOIN has produced five hours of award-winning newscasts in a highly efficient way using the Ignite system.

Yeah, and I saw Ron Pivo on KOIN last night too.

Submitted by LynnS on Tue, 04/17/2007 - 10:08pm.

t'was the uncredited writer of the piece.

-----
Lynn Siprelle * Fairy Blogmother

Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 9:25pm.

"...its on-air look is noticeably better and individual news stories include more technical innovations, like digital effects and layered audio elements."?
Are you shitting me?
Other than it not being true, it's.....not true.

Submitted by Anonymous Source (not verified) on Tue, 04/17/2007 - 9:52pm.

SJL is bringing Koin down to the level SJL is used to, in small markets. They can barely cover the news, and the stories are repeated over and over again.

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 12:02am.

"has proven to be exactly what they needed to bring the station to the next level of broadcast news operations." (is that up or down?).
"In the past six months, KOIN has produced five hours of award-winning newscasts in a highly efficient way using the Ignite system. (is that total?).

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 12:22am.

This article is in concert with the typical BS that KOIN management tries to spin on their employees day in and day out. I am not shocked. In this day and age managers, politicians, etc., may think if they keep lying to themselves and everyone around them AND if that lie is said enough times then it will become the truth. Rick Brown's quotes in this article are just as bad as the up-cut audio the Ignite spits out everyday. Shame on him.

1.9 5PM News, wait a year and KOIN will be wishing for the 1.9 glory days.

Submitted by Freelancer on Wed, 04/18/2007 - 9:58am.

I have lived in this market my entire life.

I remember the Jim Little and Mike Donahue glory days.

KOIN was the one station my family turned to, it felt like the heart of the Northwest to us.

You tune in now and it feels like another cheap KTLA rip off by college students.

I haven't watched KOIN for over a year, and have no plans on watching it any time soon.

But hey, I guess that's OK if you are making money.

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 11:29am.

OK, KOIN made the switch to Ignite. There's nothing to be done to remedy that situation, but I just can't believe how much KOIN managers have let the station go. They have a total of five dayside reporters, one of which is new and AWFUL (Jessica something?). It's really quite sad.

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 1:39pm.

Remember at KOIN the bottom like in money: Its much much cheaper to hire an Alana Adams or Jessica Morkort whom obviously have no experience (or education?) than it is to hire a seasoned reporter that knows a thing or two. KOIN just needs a warm body to fill the air, reporting doesn't matter. The reporting at KOIN is so bad (minus Ken Boddie or Mike Donahue, the exception), I can't watch unless I want to see a train wreck.

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 3:34pm.

Or education? How much experience do reporters need to come to work in Portland? Seriously, do you people think this is New York City? If you look at some of the "veterans" at KOIN or elsewhere, you will see that they had the same amount of experience when they came to Portland as the reporters you mentioned. According to Mike Donahue's bio, it says he started at KOIN as an intern. Yes, Mike is great but he didn't have tons of experience when he started.
Get over yourselves.

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 2:30pm.

Every industry has some Pseudo-news rag pimping the advertiser's products. The sad thing is some bean counter or junior exec on the rise is going to read this and run with it for thier shop, viewer be damned.

"...but geez Wally, it says right here in TV Technology Channels we can win awards AND be highly efficient !!"

SCJ

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 9:34pm.

Yeah, so Mike was an intern when he started. But, now he's a 35-year veteran. And he's damn good. Talent and youth are not mutually exclusive. But, it's obvious at KOIN that cheap is the objective. If you're talented, then they just got lucky.
I would love to hear Mike's take on what's happening to the business, and especially to the news operation he helped build. As far as I'm concerned, he and Ken are the only really solid reporters they have over there, with any clue about this city, and how it works.
SJL should be ashamed of how they've pretty much destroyed what was once one of the best newsrooms on the West Coast. They had some help
from Emmis, but it's their baby now.

Hang in there, Mike. It can't be easy to be one of the faces of KOIN right now.

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 11:21pm.

NO offense to Bruce, but the new promo of him "moving" to KOIN is just cheesy. Anyone see it yet?

Submitted by Anonymous Source (not verified) on Wed, 04/18/2007 - 10:53pm.

While Ken and Mike are certainly tops, we do have some other fine reporters. And I'm talking about reporting skills, not clothes or hair. But when you have inexperienced producers, a news director in name only, half of an assignment desk, and you are running around in circles because those aforementioned idiots can't make up their minds what you are to cover, well, it's tough to do any thing of substance.
Alana and Jessica are young, but very bright.

Submitted by Anonymous Source (not verified) on Thu, 04/19/2007 - 6:20pm.

...in name only? Isn't that the understatement of the year?. Here's someone who seemingly has little if any interest in the success of his own newsroom. What's was that 5pm number earlier this week? 1.9, right.

Submitted by seacow on Thu, 04/19/2007 - 8:07am.

...in the last comment Mike D. was called one of the "faces of KOIN." Reminds me of the "faces of METH."

Pass on the ignite koolaid KOIN survivors!!!

Submitted by Anonymous Source (not verified) on Thu, 04/19/2007 - 5:24pm.

The management comments about the Ignite system got one thing right...They're right when they say Ignite has made the on-air content much more consistent. Unfortunately, its more consistently BAD! I've never seen a station with as many on-air "train wrecks" as KOIN has.

Submitted by Anonymous Source (not verified) on Thu, 04/19/2007 - 8:27pm.

Pretty amusing when KOIN seems to randomly take to other video sources in the middle of VOs, weather shots, and camera shots. I was watching the 5pm or 5:30pm show (is there any difference?) and suddenly there's this 2 box of kelli day and some other reporter. This would be all fine and dandy, but they were in the middle of another live shot! Is this an Ignite thing? or something else?...Funny stuff all the same, Keep me entertained and I'll keep watching!!!!

Submitted by Anonymous Source (not verified) on Fri, 04/20/2007 - 10:30am.

I love it when the Ignite cuts out of a package early and cuts back to the reporter picking their nose or standing there looking bored, happens all the time. Good TV.

Submitted by Anonymous Source (not verified) on Fri, 04/20/2007 - 11:39am.

How about being more specific to on air issues at KOIN. All I see are a bunch of shots at the system with no examples. Come on, where is the laundry list KOINers.

Submitted by Anonymous Source (not verified) on Fri, 04/20/2007 - 9:12pm.

Ignite problems/limitations:
* Producers must freeze their rundown one hour prior to showtime
* Ignite cannot handle breaking news well
* Producers must simplify rundowns (elements must be spaced out at least five seconds -- we have to allow five seconds for an animation, another five to transition to an OTS and another five to transition to VO)
* Because of glitches in the system, audio cuts in and out at random
* If a director makes one error in coding the 500 elements that go into a typical show, it will cause a huge on-air mistake, which usually snowballs into a nasty, error-filled block
* Ignite sometime advances without a director telling it to, which is how you get a peak at what our other reporters and anchors are doing
* Producers are limited in the elements they can use (we can't go from animation to chroma, etc.)

There are many others, but those are the ones that just came to mind. Let me tell you, working with Ignite has been an incredibly enjoyable experience (please note the sarcasm).

Submitted by Anonymous Source (not verified) on Fri, 04/20/2007 - 12:19pm.

Does KOIN have a Creative Content position? That ad looks like a local cable ad for a used car dealership. It doesn't really inspire me to watch.

Submitted by Freelancer on Fri, 04/20/2007 - 5:24pm.

They aren't making him jump out of a box.

Just saying...

Submitted by Anonymous Source (not verified) on Fri, 04/20/2007 - 8:13pm.

When Things Go Wrong In The Booth Dept. -

http://server3.rox.cc/kjrh/

This went to air...

NOT SAFE FOR WORK

SCJ

Submitted by rfaaberg on Fri, 04/20/2007 - 10:52pm.

Do you have the complete URL? What you listed won't work for me.

Thanks!

Submitted by Anonymous Source (not verified) on Sat, 04/21/2007 - 7:39am.

Try a different web browser. The URL wouldn't work in Opera for me, but did just fine in IE7.

Submitted by Anonymous Source (not verified) on Mon, 10/15/2007 - 4:55pm.

Anonymous Source wrote:
When Things Go Wrong In The Booth Dept. -

http://server3.rox.cc/kjrh/

This went to air...

NOT SAFE FOR WORK

SCJ

Please remove this message.. its in violation of DMCA

Submitted by LynnS on Mon, 10/15/2007 - 6:34pm.

Contact me directly with "DMCA Violation" and your identity, and we'll talk about it. And at the same time you can explain to me, because I Am Not A Lawyer, why linking to something is illegal considering that if this is a DMCA violation I'm not hosting it. Nor did I link to it, come to think of it...

-----
Lynn Siprelle * Fairy Blogmother

Submitted by Anonymous Source (not verified) on Sat, 04/21/2007 - 11:42am.

Not to defend the Ignite system the way it's been deployed at KOIN, but the technology and workflow behind it are sound and CAN result in a great looking on air product if the people running it get proper training. That's where just about every station that's failing with the system has fallen down.

We have found at our company (currently with three stations on the air with Ignite) that if you take the time to properly train the people who will be working with Ignite, and take the time to let everyone get plenty of rehearsal time, and take the time to let the technical clithces get worked out - ALL DONE OFF THE AIR IN A BACK ROOM - the system can debut nearly flawlessly.

The key is that training. Not investing the time and energy in to the training will almost certainly doom a station to what you see on KOIN's air daily. Ignite training has to be done in a dedicated, regimented, organized fashion. The people who will be working with it CAN'T also be doing their "regular" jobs as TD's or Directors or Producers while training up on the new system. Grass Valley even recommends a minimum of six weeks of full time training for Ignite operators in order to get the system down. It's a very complex and fiddly piece of hardware and it requires essentially throwing out everything you've every learned about how to put a show together. We discovered that even the tiniest mistakes will cause the system to crash - so, the key is to train people so that those tiny mistakes are caught.

The problem, of course, is that training of this type is expensive. We all know that training budgets are the easiest to cut and that the amount of ongoing, real training that our people recieve nowadays at most stations is minimal. Typically one person is trained and expected to train the rest. Then the original person leaves and the next "generation" is expected to train the new people, then the next group leaves and pretty soon, you're 3, 4, 5 trainings removed from the original manufacturer's school. This is something that's crept in to the broadcasting business over the years and while it might work OK for a newsroom system or a master control automation system, something like Ignite requires a whole different kind of training.

The Ignite issue really is no different today than when we were all asked to start working with the semi-automated systems we have today (iNews, ENPS, Sundance, etc.) - all of those systems have their massive achilles heels as well if even simple mistakes are made. Any time you're working with any of these systems you have to learn how to think like the computer, since the computers don't think like a Producer or Director.

KOIN is, I believe, stuck in the same trap as so many other stations who rushed the thing to air without sufficient investment in staff training.

Garbage in, garbage out, kids.

Submitted by fivecook on Sun, 04/22/2007 - 1:07am.

I understand what you're saying and having worked with Broadcast Automation, agree pretty much with your post.
Automation, as a rule, can work well. As we all know, the problems arise when something either goes wrong or has to get changed.
How do your three stations handle breaking news? A newscast seldom airs without some changes during the show, or having some sort of Breaking Story arise. Do you fade to black for three minutes while the TD reprograms the Ignite? And we all know how computers enjoy rebooting at the worst possible time.
Just curious how this functions in the real world of live TV.

Submitted by Anonymous Source (not verified) on Sat, 04/21/2007 - 12:09pm.

Let me count the lies and misrepresentations in the KOIN-Ignite article........1...2,3,4,5.......6...7..............8,9.....10...11.............12................

Submitted by Anonymous Source (not verified) on Sat, 04/21/2007 - 9:51pm.

“It’s made my life a lot easier ...", he [Rick Brown] said.

Fewer People Working There = Fewer People Who Despise Him Working There

I see now why he loves it so.

Submitted by Anonymous Source (not verified) on Fri, 05/18/2007 - 5:46pm.

Anonymous Source wrote:
“It’s made my life a lot easier ...", he [Rick Brown] said.

Fewer People Working There = Fewer People Who Despise Him Working There

I see now why he loves it so.

yeah, but ol' Ricky's looking around for a new job, so.......

Submitted by Anonymous Source (not verified) on Tue, 06/26/2007 - 8:45pm.

KBCI's now automated (with Ignite)10 PM newscast ended 3 minutes in with a loss of audio, a "dancing bug" across the screen, 5 or so minutes of commercials, then Jeopardy.

Submitted by Anonymous Source (not verified) on Thu, 07/05/2007 - 5:03am.

Does this have anything to do with the dismal herky-jerky stop then go off the air several times an hour that KTVB still experiences occasionally on the leased UHF signal they broadcast 24/7 on(subchannel .2 thing they air over 49)?

Submitted by Down Under (not verified) on Tue, 08/26/2008 - 11:24pm.

G'day,
anyone know of any stations using Ignite for bulletins which require network feeds? Say two or three 1.20/1.30 packages arriving in the ten minutes before program start and another two or three in the ten minutes after program start. We're about to get Ignite at a network down under and I'm trying to figure out how we ingest the late packages which will still be delivered in a linear format.
Any help would be appreciated.
cheers

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