WW/Merc: Gillingham Revisits Waterhouse v Hallett

Submitted by LynnS on Mon, 06/25/2007 - 4:24pm.

You know the old saying about the newspaper biz, "Don't pick fights with people who buy ink by the barrel?"

The 2.0 version is, "Don't pick fights with people who buy snark by the barrel."

That's what WW found out when last week they decided to try their hand at Merc-style snark only to find out it ain't as easy as it looks. WWire editor Ian Gillingham now apologizes to everyone concerned, including Hallett, Waterhouse himself (for not being a better editor), and the readers:

Yes, I’ve done the math on the comments (both on our blog and the Mercury’s), and it adds up to a trouncing. What the hell were we thinking?

Frankly, we were thinking we’d play the Mercury’s alt-baiting game for once. Ben was struck by how much the Mercury’s fresh-off-the-press review of Floyd Collins resembled his own review a week earlier. He wanted to give Alison and the Merc a little jab, and maybe in the future get her to glance at earlier reviews before writing her own. And in my capacity as Web editor, I gave him the go-ahead. ...

I’m neither surprised nor bothered that two busy writers fell back on a similar approach for a short review of a so-so play. What was surprising was in how many ways they were similar—from argument sequence down to sentence structure and wording—even though Ben’s review had been out there for a week, giving plenty of opportunity to make sure the Mercury review didn’t tread the same ground. I figured Alison’s editor would give her a little verbal dope-slap (as I’ve had to do, on thankfully few occasions), there would be a little WW-Merc cross-blogging, and that would be that.

Obviously, it didn’t work out that way.

Obviously.

It's been painful watching WW try to adjust to the Merc's increasing presence over the last couple of years. Understand this: While I'm extremely, wildly fond of the Mercury and love them to bitty bits, I appreciate and respect WW's reporting a great deal. This town needs them both, and the rivalry has been generally nothing but good for journalism here. Not to mention the entertainment value.

But watching WW do the equivalent of piercing an eyebrow and sprinkling "sweet" (unironically) into their conversation has made me wince as much as if my 70-year-old dad were doing it. Which he wouldn't, because he's already too cool for that and he knows it. This isn't the first time trying to be hep cats has made WW look foolish, especially on WWire, beginning with its "not-a-blog" founding.

But there may be hope for WW yet:

[A]s a bonus to the Merc, searching for "Portland Mercury" and "plagiarism" will no longer return "Phil Busse" in the top results.

Now THAT's how it's played, Mr. Gillingham.

Submitted by Anonymous Source (not verified) on Mon, 06/25/2007 - 7:40pm.

Did you notice that Blogtown wasn't an option in their Best Local Blog category of the Best of Portland poll? Because you know it would've won, and oh, how embarrassing that would be.

(And yeah, I agree, the Phil Busse bit was a great, nicely placed dig.)

Submitted by Anonymous Source (not verified) on Tue, 06/26/2007 - 9:26am.

We didn't include it because it would have been the only blog on the short list supported by a for-profit media outlet. Embarrassment has nothing to do with it.

Submitted by Anonymous Source (not verified) on Mon, 06/25/2007 - 10:04pm.

"...the rivalry has been generally nothing but good for journalism here."

Wow, a couple of weeklies tossing snot at each other. Yes. Yes, indeed that is good for local journalism.

Uh, no it's not. Yeah, it's good to have lots of watchdogs eyeballing City Hall but great, or even good, reporting it is not. It's damn entertaining, though. And at least the Merc is fresh. WW is stale as a week-old baguette

Submitted by LynnS on Mon, 06/25/2007 - 11:47pm.

But really, what I meant was not the chimp-like crap-flingings, which quite honestly get a little old though occasionally amusing--remember, I originally said that if I covered all of the sniping I wouldn't have time for anything else. I meant that there is now some competition for stories out there. There's some hustle. The Merc is pushing WW to do better, and vice versa. Unfortunately, attempts at snark have been part of WW's response, and they just don't do it very well.

-----
Lynn Siprelle * Fairy Blogmother

Submitted by tvprintradio on Tue, 06/26/2007 - 8:43am.

Mencken just laughed out loud, from the grave at that statement.
Merc is warmed over snark, unoriginal and predictable and boring.

Submitted by Anonymous Source (not verified) on Tue, 06/26/2007 - 1:37am.

Quote:
This town needs them both, and the rivalry has been generally nothing but good for journalism here. Not to mention the entertainment value.

Good for those who enjoy media in-fighting and Internet wars. Entertainment value? I'd rather the entertainment come from the pleasure of reading a reporter's work, not the backstage gossip between the workers.

But not good for journalism, not good for readers, not good for the accuser or the accused, not good for the editors who weighed in, and most especially not good for the public, most of whom consider reporters lower than dirt anyway.

Rivalry should spur on both sides to do better, not to attempt to drag one another down or float some really nasty accusations.

Submitted by Anonymous Source (not verified) on Tue, 06/26/2007 - 3:01pm.

But but - back in the day we used to saunter down to the Goose, or the Jefferson 5, or I remember a cheap bar across from the O where Higgin's is now to see a pair of drunken scribes throw punches. They tend to be skinny and under-trained, but excited and full of venom. Better than drunk Indian fistfights at the Jumbo Room (Third and Couch) or even poets slapping at each other over at Arbuckle Flat. Journalists were the best.

How high-falutin! "Rivalry should spur both sides to do better," what nauseating crap.

We like a fistfight between rivals - or better, a poke in the eye with a sharp stick.

Submitted by Freelancer on Tue, 06/26/2007 - 6:27pm.

And weaken each other so the St. John Sentinel can take over Portland news!!!!

Submitted by Anonymous Source (not verified) on Wed, 06/27/2007 - 12:17am.

I don't see how they're "pushing WW to do better." Willamette Week's news coverage has gotten steadily worse in the years since the Mercury started (occasional triumphs like the Goldschmidt story notwithstanding). There's less news content in WW overall and what remains is increasingly focused on cultural topics and trivia. Very little of its challenging to the status quo in any meaningful way (which used to be the hallmark of "alternative" media). And where is their editorial voice? At least the Mercury has a weekly political column by a reporter based at City Hall. To me this seems a minimum requirement for any paper that wants to be taken seriously as a news source. Now if only both papers would have the guts to do a weekly editorial.

Submitted by tvprintradio on Wed, 06/27/2007 - 8:24am.

Both papers have rejected editorial columns.

Submitted by LynnS on Wed, 06/27/2007 - 8:29am.

And it's pretty much what I meant by "embarrassing" watching WW try to adjust. They've taken the tack of trying to out-Merc the Merc, and my point about snark by the barrel is, it's not possible. It's also not what WW is at the core. It's like Tony Bennett trying to rap. Why would he do that? He would probably suck at it, and he's so great just the way he is!

Before the Merc's increased news presence, however, WW had grown complacent, smug and lethargic. Not any more. Now they're at least visibly *trying*. You can see they've been woken up. They finally got serious about online, and though the new "so-hip" thing is jarring and rings false, I think--I hope--they'll outgrow it. They're being forced--and not by the Merc but by market forces much larger than either paper--to re-evaluate everything about themselves as a paper and a business, and having gone through that a few times as a person, I can sympathize.

-----
Lynn Siprelle * Fairy Blogmother

Submitted by Anonymous Source (not verified) on Wed, 06/27/2007 - 11:15pm.

... is a copy editor or other professional with enough experience under his/her belt to recognize (and head off) potential embarrassments to the paper from amateurish writers and those with an axe to grind. Here are two examples of what I mean from the June 27 issue:

1. In his review of the movie "Sicko" (page 59), Aaron Mesh calls Michael Moore a "liar" without citing a single alleged untruth the filmmaker has uttered. (Yes, Moore can be overdramatic at times in making his points - as Mesh illustrates - but a liar he is not, at least not in public.) Unless Mesh can substantiate his accusation, Willamette Week owes Moore an apology and retraction.

2. In his capsule description of the play "Picasso at the Lapin Agile" (page 54), William Crawford needlessly discloses a key detail that spoils the ending for those who haven't seen it. (I suppose this would be excusable in the case of a play most everyone is familiar with, but we're not talking "Romeo and Juliet" here.)

A seasoned editor would have caught both of these gaffes, and many others I could cite, having read WW for more than a decade. The paper has an unmistakably sloppy feel to it, as though no one there really takes the finished editorial product seriously. (See the letter column just about every week for more evidence of this.) I'm not taking sides in the WW vs Mercury thing - maybe the Merc has this problem as well, but since it's more youth-oriented I don't read it as often.

Submitted by Anonymous Source (not verified) on Thu, 06/28/2007 - 10:00pm.

That's what happens at a lot of papers when the so-called "copy editors" are forced to spend four-fifths of their time composing pages: any mistake that can't be caught with a computerized spell- and grammar-check doesn't get caught. The industry-wide trend toward merging of editing and composing functions -- to the inevitable detriment of the former in favor of the latter -- is the ultimate triumph of form over content. (I know there are still some exceptions, but for how long?)

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