You know the old saying about the newspaper biz, "Don't pick fights with people who buy ink by the barrel?"
The 2.0 version is, "Don't pick fights with people who buy snark by the barrel."
That's what WW found out when last week they decided to try their hand at Merc-style snark only to find out it ain't as easy as it looks. WWire editor Ian Gillingham now apologizes to everyone concerned, including Hallett, Waterhouse himself (for not being a better editor), and the readers:
Yes, I’ve done the math on the comments (both on our blog and the Mercury’s), and it adds up to a trouncing. What the hell were we thinking?
Frankly, we were thinking we’d play the Mercury’s alt-baiting game for once. Ben was struck by how much the Mercury’s fresh-off-the-press review of Floyd Collins resembled his own review a week earlier. He wanted to give Alison and the Merc a little jab, and maybe in the future get her to glance at earlier reviews before writing her own. And in my capacity as Web editor, I gave him the go-ahead. ...
I’m neither surprised nor bothered that two busy writers fell back on a similar approach for a short review of a so-so play. What was surprising was in how many ways they were similar—from argument sequence down to sentence structure and wording—even though Ben’s review had been out there for a week, giving plenty of opportunity to make sure the Mercury review didn’t tread the same ground. I figured Alison’s editor would give her a little verbal dope-slap (as I’ve had to do, on thankfully few occasions), there would be a little WW-Merc cross-blogging, and that would be that.
Obviously, it didn’t work out that way.
Obviously.
It's been painful watching WW try to adjust to the Merc's increasing presence over the last couple of years. Understand this: While I'm extremely, wildly fond of the Mercury and love them to bitty bits, I appreciate and respect WW's reporting a great deal. This town needs them both, and the rivalry has been generally nothing but good for journalism here. Not to mention the entertainment value.
But watching WW do the equivalent of piercing an eyebrow and sprinkling "sweet" (unironically) into their conversation has made me wince as much as if my 70-year-old dad were doing it. Which he wouldn't, because he's already too cool for that and he knows it. This isn't the first time trying to be hep cats has made WW look foolish, especially on WWire, beginning with its "not-a-blog" founding.
But there may be hope for WW yet:
[A]s a bonus to the Merc, searching for "Portland Mercury" and "plagiarism" will no longer return "Phil Busse" in the top results.
Now THAT's how it's played, Mr. Gillingham.










Did you notice that Blogtown wasn't an option in their Best Local Blog category of the Best of Portland poll? Because you know it would've won, and oh, how embarrassing that would be.
(And yeah, I agree, the Phil Busse bit was a great, nicely placed dig.)