Now that KOIN has announced the hiring of a new GM, let's have some fun with this.
What would you do, if you were him?
Your responsibilities:
1) Ensure that KOIN continues to be highly profitable (regardless of ratings), through a combination of creative revenue-generation and tight expense management;
2) Improve the news product (which will hopefully lead to better ratings);
3) Change KOIN's reputation -- from being a terrible place to work -- to a place where people want to work and where (highly-qualified) potential employees find the station attractive.
OK, armchair GM's (I know you're out there) -- let's hear some ideas!










Totally revamp the whole look. New graphics, set, everything. And go HD. Market it as a new side of the KOIN or something. Do something no other station in town is... take HD seriously and make it look good. Nice flashy set.
Sure, content must come too, but you can get people talking with looks to start.