Way Overdue WWeek Redesign Thread

Submitted by LynnS on Thu, 10/04/2007 - 8:14pm.

Apologies to WWeek. They do all this remodeling and get a bunch of weird reaction and I don't say a word about it here.

So: Not fascist. Odd-looking, but not fascist.

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Nah, it's pretty bad. The
Submitted by Anonymous Source (not verified) on Thu, 10/04/2007 - 9:34pm.

Nah, it's pretty bad. The design of the cover? Awesome. But the logo? Horrible beyond belief. Really. Honestly. Bad. Antithesis to media today. Unless bringing back media and control of 1949 was the point, totally missed the bar. Completely.

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Great logo!
Submitted by Irkutsk Potato Collective (not verified) on Thu, 10/04/2007 - 10:17pm.

We like! Workers of World logo! We slap it on all tractors!

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Didn't know what it was
Submitted by Tv_Viewer on Thu, 10/04/2007 - 10:18pm.

I had to idea it was Willamette Week when I first saw it online. I had to check twice.

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I keep thinking
Submitted by LynnS on Thu, 10/04/2007 - 10:35pm.

it says "WE"--the second W looks like a artsily tipped-over E.

-----
Lynn Siprelle * Fairy Blogmother

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Yes!
Submitted by Anonymous Source (not verified) on Fri, 10/05/2007 - 12:07am.

My reaction was similar to Lynn's - the second "W" (or whatever it is) momentarily made me think of the Enron logo.

No, the logo is not overtly fascist, but it *is* cold, mechanistic and alienating. It communicates nothing of significance (good or bad) to the reader. I can't believe that's the image they want to project for the next several years.

On the plus side, at least they returned to a serif typeface for their articles. Switching to a less-readable sans-serif was the biggest mistake of their last big redesign in 1996 (and one I had thought, naively, they would quickly rectify).

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The CW?
Submitted by Anonymous Source (not verified) on Fri, 10/05/2007 - 9:02am.

Am I the only person who thinks it looks exactly like the CW's logo?

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U-G-L-Y!
Submitted by Anonymous Source (not verified) on Fri, 10/05/2007 - 11:45am.

Very uninviting logo. It reminds me of nothing more than a comb or a rake. Perhaps it could be softened a little bit by making the second W identical to the first one. Still, I think their best strategy - from a business standpoint - would be to admit they made an error in judgment (hey, it happens to all of us) and start over. Sure, that would engender a week or two of ridicule on websites such as this one, but better that than to be saddled with this turkey on their cover every week for years to come.

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Merc smirk
Submitted by Anonymous Source (not verified) on Wed, 10/10/2007 - 4:07pm.

I could kind of take or leave the new logo, but I am slightly amused by this: http://www.portlandmercury.com/portland/BigArt?category=22124&issue=4353...
Zusman probably shit his pants when he saw it.

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WW redesign
Submitted by Anonymous Source (not verified) on Sun, 10/21/2007 - 7:19pm.

How fitting, really, that the new Willamette Week logo so resembles the Waste Management corporate emblem. Need I carry the comparison further?

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