Public broadcasting membership in Eugene

Submitted by buckawatt on Mon, 03/03/2008 - 12:35pm.

The other day, John Bell, OPB's membership director, said that he hopes to pull 75,000 new members from the new Eugene station (KOPB-AM, the old KASH/KOPT). People say that OPB paid a half million for the station; some question why. As usual, the story is in the numbers. Seventy-five thousand paying members seems to be optimistic in a market of -- perhaps -- 200,000, so let's take a third of that -- 25,000. Multiply that by an average $50 annual contribution (seems to be a safe number, but only a guess), and you get $1,250,000. Per year. Not a bad investment, that. Could this mean that KLCC will bleed?

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Submitted by oregontvguy on Mon, 03/03/2008 - 11:43pm.

It will be interesting to see what numbers actually come out of the new Eugene AM station. KOAC out of Corvallis comes in pretty clear both day and night (at least on my car radio at night). Even if they could get the 25k, that still is a ton of money for OPB.

Submitted by Tom Escue (not verified) on Thu, 03/06/2008 - 8:13am.

Why do we need three stations carrying NPR at the same time in Eugene?
What a waste of resources.

Tom Escue
Springfield

Submitted by rocky on Tue, 03/04/2008 - 11:59am.

Are Public Broadcast stations like OPB franchises? Some cities have more than one TV public station and NPR can be several in a state..different ownership?. Also are some state Public broadcast stations owned by a comglomerate?

Submitted by John on Tue, 03/04/2008 - 3:36pm.

Actually, what I should have said/intended to say was 7,500 (I have a decimal place problem).

I was not involved in any decision about why/should the station be purchased by OPB but it was more about serving a large community currently without OPB Radio than it was about getting new members. Just as we have transmitters/translaters across the state providing TV to communities with very few members.

I can't answer Rocky's question completely. From my understanding, the only groups that can own public broadcasting stations have to be non-profit - universities, government entities or community chartered organizations.

John Bell
Associate Director of Membership
On-air, on-line and Event
Oregon Public Broadcasting

Submitted by Eric (not verified) on Thu, 03/06/2008 - 8:06am.

KOAC in Corvallis does reach to some of Eugene, but isn't really powerful enough to get past the south hills, where Eugene has spread en masse. I would reckon a lot of the demographic likely to listen to OPB would be populated in those south hills. If the translator is on Spencer Butte (next to KVAL, where seemingly every other station has an antenna), the south hills and beyond will be covered quite nicely.

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