The other day, John Bell, OPB's membership director, said that he hopes to pull 75,000 new members from the new Eugene station (KOPB-AM, the old KASH/KOPT). People say that OPB paid a half million for the station; some question why. As usual, the story is in the numbers. Seventy-five thousand paying members seems to be optimistic in a market of -- perhaps -- 200,000, so let's take a third of that -- 25,000. Multiply that by an average $50 annual contribution (seems to be a safe number, but only a guess), and you get $1,250,000. Per year. Not a bad investment, that. Could this mean that KLCC will bleed?










It will be interesting to see what numbers actually come out of the new Eugene AM station. KOAC out of Corvallis comes in pretty clear both day and night (at least on my car radio at night). Even if they could get the 25k, that still is a ton of money for OPB.