From PDXRadio, we hear about the death of longtime Rose City Radio ad saleswoman Ada McCormack. From Doug Zanger's remembrance in AdAge:
Ada spent 27 years at Rose City Radio and was, without question, a star in every sense of the word. Not only was she a true professional but she was loved by everyone who was fortunate enough to know her. What I remember most about Ada was her smile. Her face completely lit up and her eyes were as bright as the sun when she was happy -- which was pretty much every time she rolled into my studio. I honestly don't ever remember a time when she wasn't smiling. She loved her job, loved Rose City Radio, loved radio and cared deeply about her clients and colleagues.
Professionally, Ada's work could very well be considered a "small agency success story." She started out in the industry young, persevered through just about everything thrown her way, never took "no" for an answer, always said "yes" to her clients and was successful because of it. As an account rep in radio, one is often forced to make decisions that we, as small agencies, have to make every day. Reps also looks at their client lists as "small businesses" and Ada ran one of the very best in Portland radio.
A Mass will be held at 1 p.m. tomorrow at St. Clare Catholic Church; a vigil service will be at 7:30 p.m. tonight, also in the church.










I had the pleasure of working with Ada up until I left KXL recently . . . she was a total class act . . . great at her job, friendly, upbeat . . . She knew the business inside and out and always looked for a win-win situation . . . Ada's a real gem . . .