O: Readership Still Declining

Submitted by LynnS on Mon, 05/08/2006 - 6:43pm.

The latest Fas-Fax data is out, and it's not encouraging for the O:

In a six-month period ending March 31, The Oregonian's weekday circulation dropped from 333,515 to 323,017 and Sunday circulation dropped from 394,992 to 384,729.

That was a larger decrease than the newspaper experienced in the six months ending Sept. 30, 2005, when weekday circulation dropped from 337,707 and Sunday circulation dropped from 405,295.

On average newspapers across the country lost about 2.5% of their readership over the last six months. The good news is that readership on their websites is hitting record high levels.

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