It's been a while since I've taken an interest in watching and critiquing a KOIN newscast - and being a bit bored tonight - thought I would give the Labor Day weekend, Sunday 11pm newscast a look-see. I hoped recent staff defections, declining morale, dismal ratings and a problematic news production automation system wouldn't impact the on-air product. While the weekend Sunday 11pm show wasn't an unqualified disaster; there is tremendous room for improvement and the overall product is below market standards. Let's go to the videotape...
-11pm Open with Ken Boddie is solo anchoring and the pre-show tease is about a local boating accident with injuries. The other stations have it too; though it's still a fluid and developing story, KOIN failed to give it any 'breaking news' treatment. Eric Taylor is live in North Portland along the river with a vo/sot which he delivers without enthusiasm. There is barely a reference to where he is - or more importantly - where the boating accident took place in relationship to where he is standing live. Eric does an non-demonstrative live shot which fails to set the scene. This was an opportunity for the station to highlight a fairly significant new story in a head-to-head situation with their competitors. It's treated with the similar ho hum-ness that most stories get on KOIN.
-I-205 sniper victim interview: Taylor has a decent package - which he would no doubt have fronted from the newsroom - about a woman who was shot in her car while driving along I-205 on Friday. The interview is pretty good; and Taylor does a decent job of telling it. The information about the suspect arrested seems to be oddly attached to the end of the story - almost as if an afterthought.
- I-205 rollover crash: We get a map, then vo of the smashed up Honda Accord and an update on the victims. We also get an outdated sot with a pd officer on scene. This is the first of many unnecessary official soundbites in the first block of the 11pm show. KOIN loves officials.
- Bike hit and run ax - mug shot of suspect arrested in bicycle hit and run ax
- Vancouver hit and run - another sot with a police pio.
- Lane county drownings - Boddie tells us that on this Labor Day weekend, the number of drownings is down in Lane County over last year. We have an interview with yet another pio - but the question begs: Why Lane County? Why not get the stats for the other local counties? Guess that kind of information is hard to come by and time intensive for a newsroom staff cut to the bone. How many people are working on KOIN's assignment desk?
-Camp group evacuated near Sweet Home due to fires.
- SW Washington brush near St Helens. No video - but they do have a map and the promise for more information tomorrow morning on the morning news - I can hardly wait.
- Statewide forest fires - a confusing and unreferenced map showing fires across the state. I'm not sure why they bothered - it's sort of sloppy producing that confuses viewers and makes viewers of local newscasts to reach out for the newspaper - or at least KGW's webpage for clarity and answers.
-Weather Update with Sara Bagley. They go to her for about ten seconds but we don't hear anything - her microphone is not podded up. It takes a while for the control room to figure this out - and finally Boddie takes control. We never get the 'first look' at weather.
-Immigration reform rally in downtown Portland. KOIN's producers think it's worth only a vo/sot and manages to make this emotional and complex issue boring. As usual, no context is presented and we only get one side of the story from someone at the rally with an eight second soundbite. I remembering why I stopped watching KOIN.
-Labor Day work-aholics - We get a predictable and inane story about Americans who are work-aholics and how the United States compares to other industrialized countries. The story reported by CBS's Bianca Solorzano is forgettable. For that matter, so is this newscast.
tx 1 - trimet changes.
tx 2 - horse rescue.
Break 1
- Scenic byways? i have no idea of what Ken is talking about with three locations on a map of Oregon - 2 out of 3 of them unreferenced by the anchor. I'm sure if you quizzed Boddie and the producer about this story they wouldn't be able to explain it either. Another effort to keep the show local - remember, there's no national/international news in this newscast - with a questionable story. I"m sorry for viewers who have to sit through this - it's painful.
- Trimet fares and service increases.
- Diamond Lake clean up - vo/sot on people hauling up garbage as part of a Boy Scout's program to become an Eagle Scout. Unfortunately for viewers, we're deprived of an interview with the scout in question and get an interview with a volunteer who doesn't say much. Also, no map showing where the lake is located.
- Weather with Ms. Bagley. I do hate get personal here, but she's wearing a rather ill-fitting outfit and needs to remember that clothes often need to be tailored before being worn. No doubt she failed to get a proper clothing allowance before signing her deal with this sad-sack station.
-SktyWatch Weather: One of my previous complaints has been the lack of referencing of the previously-overly-promoted SkyWatch weather presentation. Once again, it's only mentioned in passing. Surely, Ms. Bagley didn't get the memo. Does Jeff Alan write memos? Does Jeff Alan still work there?
-
break
tx 1. horse stuck in a swamp.
- Crocodile wrangler Steve Irwin has been killed.
- Snohomish County, Washington [that's Seattle market for those who don't know] - horse rescued - it's a vo/sot
- Another insipid Ed Whalen sportscast.
The mission at KOIN is to squeeze every once of revenue out of the place while maintaining daily newscasts. The product is poor and that's why viewers are defecting - as well they should. The employees are feeling the brunt of the pressure and pain while the managers fail to lead and inspire. Tonight's show is an example of why so many viewers are no longer watching local television news - and will continue to get local information from other sources. VIewers might be encouraged to go to the station's website, but there's even less thre. KOIN's website has to be the only top 25 market network affiliate that does not have streaming video of stories. Come again? Yup. Despite the 'atta boy' comments on Mike Donahue's 'promotion' to anchor of the noon show, the station is a mess and it's just going to get messier before it gets better.










Of course it doesn't matter where the accident occurred, because local tv news is all smoke and mirrors and perception is reality. A boat accident occurs, but the audience will never know, or care, where it happened. Darkness makes it even less important. Just get the standup, the audience will believe it happened right at that location, and life goes on. This is the reality of local tv news in market #23.