The O ran two stories about Macy's today, plus a teaser on the front page. Meanwhile, KGW was promoting an enterprise story on how to buy a mattress for its evening news. (Presumably, one needs to sleep like a baby.) I wonder if any other volume advertisers have great story ideas.










Try running stories about the EEOC violations at the tire company when they've bought advertising on all the local stations. They have money spread all over the place with sponsored weathercasts, WeatherPlus, Ski Reports, Helicopters etc...